[Fogest]

Well this method can be faster and can encourage more businesses to take up a web presence as a device like this is free. Not only this but the physical device like this and notifications on the users phone can push more users to interact with the businesses. This seems to be being pushed forward in order to encourage a greater presence of businesses with more interaction through Facebook. The more interaction that Facebook can bring between the customer and the business the better for Facebook, but also the better for the business.