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by kincardine 4010 days ago
So, without making a judgement call on this actual decision.

It amazes me that no one saw this type of reaction from artists (and the generally pro-artist consumer base) coming when the overall business plan was created. And that the concession was made so quickly...

3 comments

...and now there's tons of free media that Swift's latest album will be on Apple Music (and not on Spotify)!

I think this is a bit too much of a bank shot to have been planned ahead of time, but nice work by Eddy Cue and Apple PR to acquire and then cash in this bargaining chip in probably the most effective way possible.

"Bank shot" +"Eddie Cue" = nice billiards pun!
Gee it's almost like it was a PR stunt.
That's what I meant to imply.
Apple got the labels to agree to the deal already, why would they care about the artists?
They only got the major labels - not the indies.