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by M8 4012 days ago
- name clearly understandable, possibly even by non-native speaker

palantir.com

- name that doesn't start with an article (e.g., the)

theverge.com

- name without any subtle replacement/elision of letters

svbtle.com

google.com

1 comments

What does this prove? That these people didn't have issues with their names?

Palantir I don't get it - it seems absolutely easy to pronounce/get the right spell to me. theverge, I'd be happy to know how easy is to write marketing copies for them (as I said, I've the-theneeds' experience -- feel also free to look at our press page to see how many people spelled us "theneeds" lowercase --none--, till the point where we decided to rewrite it "Theneeds"). Finally, I wonder how many people go to subtle.com wasting their time, or how often people have to say "I just knew this awesome site, subtle, with a v" - "a v what/where?" "let me spell it, s-v-b-t-l-e".

My recommendations are not a must, they just come from my experience -- don't waste time and don't make it hard to people to remember and use your name.