One possible way of generating such images is to use more images since a lot of sport photos seem to be taken as part of a burst sequence. All you need is two such photos where the ball has moved over enough and the rest shouldn't be difficult.
But won't the players have moved roughly as much as the ball from photo to photo (since they're moving at about the same speed)? I suppose as long as the players haven't moved into the space where the ball used to be you could still trivially use that space to replace the ball in an earlier image.