To quote Alan Cooper, you don't want to be first to market, you want to be best to market. Build something great and let your opponent make the painful first inroads.
I believe there is no market for a single idea, you create a market by pleasing them day after day. And imo the best way is to ship asap, get the feedback, adjust en please.
But, it ofcourse depends on what your building, the info i miss in de main question asked.
But, it ofcourse depends on what your building, the info i miss in de main question asked.