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by mcphage 4013 days ago
> IMAX doesn't want people calling any large format theater IMAX.

Of course they don't. But that doesn't give them legal ground to send out C&Ds when people do. They're allowed to protect their trademark in specific, legally defined situations. This isn't one of them, no matter how much IMAX wishes it were so.

1 comments

> > IMAX doesn't want people calling any large format theater IMAX.

Also, there is no evidence that this is what happened here! The developer quoted by Ars might/might not have literally been referring to IMAX(tm). Only he knows for sure. This is not what the lawyer was whining about either - they were claiming that Ars should have sought permission from IMAX before using the trademarked term in the article. Which is bullshit.

I don't understand how people can condone that - it's only a stones-throw away from a scenario where Google/Apple sues you for using their trademark without permission in your negative comment about one of their products.