[Frocer]

I have been experimenting with various iPhone marketing strategies. In the past few months, I worked with some very talented iPhone game devs and learned some more interesting marketing / promotion tricks they employed. I thought I'd summarized the ones I found most effective and share with you all.

Hopefully this would help some of iPhone game devs in marketing your next game this holiday season. I'd love to hear what you guys think as well. If you have any additional thoughts / tips you'd like to share please let me know!

[allenp]

Great article, I'd love to see more data about advertising/sales - especially conversions. How close of a correlation can you make with the banner placements and increase in sales. It seems like once you're in the top 100 listing, there is some natural momentum as well. Also do you know if the geared banners were direct click through to iTunes or if they used landing pages?

[eyao]

Judging from his current app up right now on Touch Arcade, it looks like it goes straight to iTunes (probably hits his server first to record where it came from).