[giggles_giggles]

It should be pretty obvious it's a joke. The logo is the same as the Instacart logo, just modified slightly to have cat ears ;)

[ceejayoz]

> It should be pretty obvious it's a joke.

Uber has delivered kittens before, so we need a bit of a Poe's Law for startup concepts.

"Without a winking smiley or other blatant display of humor, it is utterly impossible to parody a startup idea in such a way that someone won't mistake for the genuine article."

[shepardrtc]

I know many people who would not only subscribe to this service but actually attempt to create it, or even drive for it. So I did not for a minute think it was a joke... But I'm glad it is.

[Nadya]

I'm not aware of Instacart, so that wouldn't have been a tell-tale sign for me.

Although I assumed it was a joke product to begin with - the footer was some welcomed assurance.

[fennecfoxen]

Additionally, the team is all internet-famous cats (not just people who have a cat picture instead of a profile picture.)

The UX guy: https://www.facebook.com/blindcathoneybee