[dhimes]

I'm thinking more along the lines of collecting the info that google does, but not attaching it to people. Turn it into some sort of group profile that I can elect to be a part of for a particular search- so if I search 'mixers' as one group I get mozilla dev network results, and as a different group I get kitchen equipment, and as a still different group I get local singles' meetups. The difference in the last group is that I wouldn't also get numbers for local divorce lawyers showing up as ads.

(Edit- clarification re: ads)