[jtheory]

Sure; it's not considered an evil thing generally; it's just that the subculture of people who go out of their way and pay more to get organic/local/etc. generally aren't eating much of it: they're paying more for the AOC-certified, locally-produced real cheese.

They're also (in my experience) buying a ton of homeopathic remedies for just about everything, which I have trouble not rolling my eyes about, but that's another subject.