[interactiv]

This is a tool for web designers so it makes sense to try something a bit flashy. Now is it efficient or does it help convey a specific message I don't know. To their credit the site is responsive and there is less animation on smaller screens.

As an ex flash designer, the problem is often that doing these kind of stunts in HTML5 takes way to much time for an average result at best. And the browser tends to behave in unexpected ways( horrible lags when scrolling in Firefox, timing will always be an issue when it comes to webtechs and animation,especially with CSS animations that are totally unreliable , Flash kind of guaranteed a stable frame rate at the price of a higher memory and cpu cost ).

People are also less patient today, they want to get what something is about in less than 10 seconds when they visit a new website.