[joshuapants]

> ad blockers have a tough fight to gain widespread usage, specially because ads are the de-facto monetization strategy, plus they are so easy to use.

The fact that ads are easy to use and ubiquitous is what will make ad blocker usage skyrocket.

[echo272]

Think of ads as spam. There are a ton of spam filters, nevertheless spam cannot be eliminated completely. Ads are even harder to remove since they represent a revenue stream. THE revenue stream online.