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by escaped_hn 4013 days ago
why is a billion dollar company using kickstarter?
4 comments

Because the BBC apparently stopped fact checking. It's a separate studio, not a part of Sony.
They aren't. The Kickstarter has no affiliation with Sony.
Why wouldn't anyone use Kickstarter? Why gamble with your own money?
It makes sense as a way to gauge interest, similar to pre-orders.