[mcv]

The article doesn't say from which part of the world it is (though clearly outside Europe), but where it's from matters a lot.

Dutch media, for example, do not focus on helmet use at all, because it's a non-issue. Well, mostly. Almost nobody here wears a helmet (though increasing numbers of children do), simply because it's not necessary.

Then again, Dutch traffic is designed with cyclists in mind. In other countries, that's not the case. You need to know what your local cycling situation is, and whether that does or doesn't require a helmet.