[fridek]

Because:

* it's not what I want - I prefer to deliver it for free and do not plan for it to become any source of income, just to not have costs scaling with popularity

* I don't need to sell it - I'm reasonably wealthy, with a good 40h/week job and salary. This is a side project and will loose it's charm when I convert it to a business project.

* it's hard - I work on a browser-based game (no easy to implement payment options)

In other words, it needs to be free for users and possibly earning just enough to not cost me anything.

[Matumio]

What costs? Is hosting really so expensive, or is it something else? Obviously you have invested a lot of time. Personally, I wouldn't think twice about spending, say, $10 per month to publish something where I have invested the equivalent of $100000 in unpaid developer time (and yes, I have done that, although it's strange thinking of it in money when I did it for the challenge). Maybe it's more a psychological issue (pay for giving something away) rather than the actual cost?

[bobajeff]

Oh, I hadn't figured you were making a web game. I've thought of working on one myself (that's as far as that goes however). I would consider myself lucky to have made a web game popular enough to be concerned about the cost of running it.