[vnchr]

Harry's right now has their biggest advertising push of the year, leading up to Father's Day. I admit some suspicion of this being an advertorial--as I write this, most comments here are discussing Harry's from a consumption PoV--especially since we are one week from Father's Day. The content doesn't look atypical for the author Maya Kosoff--does anyone know Business Insider's advertorial policy?

[morgante]

Sponsored content is designated as such with a "SPONSORED" message in the top left.

Like so: http://www.businessinsider.com/sc/value-proposition-for-cust...

This Harry's piece isn't an advertorial. Money isn't changing hands. Rather, Harry's is probably doing a big PR push right now and PR makes it easier for writers to create pieces quickly.

[ovi256]

This is called a "submarine" piece.