[mtourne]

The board of directors that would make this decision would have to be a pretty short-sighted one.

Most companies that see a lot of traffic, could decide to engage in shady side activities to monetize every bit of data they see. But no leadership in their right mind would want to take that sort of gamble.

It's interesting that the "evil eye of sauron" argument always comes up for discussion involving CloudFlare, but is never even mentioned for companies like Akamai. My guess is because of the freemium approach which "has to have a catch, right?". But CloudFlare is a proven business model with substantial revenues coming from people who like and trust the service. There is no catch.

ps. former employee here who joined on the idea, and still firmly believes of offering a quality service for a very affordable cost, without being deceitful.