[mcv]

In what possible way is that a No True Scotsman fallacy? Do you think you can slap a "Scotsman" label on a fish, and it magically turns into a Scotsman? What Agile is, is described in the Agile Manifesto. What Scrum is, is described in even more detail. When what you're doing is not that, you're not doing that, no matter what you call it.

I totally agree that there are a lot of companies that claim to be doing Agile or Scrum, and often it just means they picked one element, pulled it out of its context, and applied it in a situation that has nothing to do with Agile or Scrum.

Years ago I worked for a company that claimed to be doing Scrum because they started each day with a stand-up meeting. The meeting was fine, but what they did really wasn't Scrum by any stretch of the imagination. No sprints, no backlog, no retrospective, no well-defined stories, and no clue what our pace of development was. And even if you do have all the trappings of Scrum, it's still not Scrum if you ignore the underlying principles.