[escherize]

I'm not sure it's purely a matter of taste and fashion.

Let's say I make a new language called javascript++.

Instead of having `function` be a keyword, I chose `functioooooooooooooooooooooooooooon`. Based on their syntaxes, do you find one fundamentally better?

[eueueu]

Well clearly "function" is "better", because it's less prone to typos, easier to read, and makes more sense. But if you can make a good argument to go with "functioooooooooooooooooooooooooooon" then go for it.