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by patio11 6041 days ago
Somebody asked recently what I meant when I said lots of startups make things for technically-inclined twenty-something males. I meant that lots of startups make things like this. If your first thought after "I kind of want to go out to dinner on Thursday." is "I wonder if a site exists that can broadcast this to my social networks yet?", you are solidly in the demographic most B2C startups seem to care about.

There are also people who, when they think "I want to go out to dinner on Thursday.", follow it up with "Naturally, I will bring my husband and children." These people do not have an endless stream of Silicon Valley companies trying to satisfy their every whim. That is a pity, or opportunity, depending on how you look at it.

4 comments

Most of the people I know in their 30s and 40s married with kids are completely desperate for more social opportunities.

This is the sort of thing where you can see that Marge and Dave from a couple streets over are going out to dinner Saturday and it's a chance to join in.

Given the way physical communities just aren't communities these days, this sort of site is a chance to reverse that.

Who do you think is on facebook and twitter anyway?

Of course not everyone is going to want to broadcast every move they are going to make, but that isn't half of what Plancast can offer you.

For example, a couple weeks ago I learned that Marcy Playground had released a new CD and was touring. I was bumbed I missed their show simply because I didn't know about it.

Now, if Marcy Playground was on Plancast I could've just subscribed to their upcoming feed and easily have seen where they were going to be and when they were going to be there.

Now, how awesome would it be if all your favorite bands were on Plancast? You could create a feed of just bands you liked and have their tour schedules come to you.

But let's not stop at bands, what about your favorite clubs or restaurants? You could create a custom upcoming feed of only the places you want to go.

Give Plancast a chance and you might just grow to love it.

I use last.fm to "scrobble" all of the music I listen to. It knows what artists I like, any similar artists to those, and most tour dates. There is even an "events" page that lists all of these shows, filterable by geo and artists that I might actually like. This has solved all of my "didn't know they were on tour" problems.
Touche.
I think I would feel like a puppet who's strings are being jerked in 20 directions by all my different "feeds".

But that's probably just me. I have never seen the allure of the "social" internet that puts ever facet of your life on line. It seems to be to be the height of arrogance to think that anyone really cares about where you are going to dinner on Thursday night.

So many start ups are expecting users to broadcast their lives and reveal even more info than what's already floating around on the internet.

Personally, I think that people will begin backing away from these types of start ups and will become less inclined to reveal anything about themselves. It's just too much.

Also a nice way for someone to figure out a good time to burglarize your house.
1. It' a lot harder to distribute to those people than it is to distribute to the early adopter/techie crowd.

2. People like to make stuff for themselves and their friends.