[rhia]

Don't blockbuster movies make dozens of millions on a regular basis?!

[kibibu]

http://en.wikipedia.org/wiki/Hollywood_accounting

> According to Lucasfilm, Return of the Jedi, despite having earned $475 million at the box office against a budget of $32.5 million, "has never gone into profit".

[namenotrequired]

..because they're redefining profit "creatively".