[mullen]

Personally, that is a total game changer for me. I have an app idea, to build a custom house management app for my wife and I. I really don't care to put it on the app store and I don't want to pay $99 for a two person app. Now I can make an app that only my wife and I will use.

[tdicola]

You can do this today. Just download XCode and go to town. Or use any other programming language supported on OSX like Python, Go, etc. etc.

[druidsbane]

This is the first time you could install apps on your device without paying for a membership. Previously you could design and test through a simulator for free, now he can build and actually use his app without paying extra as he isn't distributing.

[dijit]

You can always distribute, but you can't submit to the mac app store.

I used to run a multitude of OSX (xcode developed) applications for beta testing, and while not signed, they were indeed runable.

[gambiting]

I think you two are talking about different things. You could always distribute to OSX devices. However, now is the first time ever when you can run your app on an iOS device without a membership certificate from Apple. This is very good news.

[cm2187]

I don't know if it is still the case but last time I checked you had to go through the app store to deploy an iOS app even if it is for personal use.

[donarb]

It never was the case that you had to go through the app store to deploy an app for personal use. The only requirement was to have a paid iOS developer membership.