[sdrothrock]

> Most of them don't have a business model centered around honing variable-reward reinforcement strategies to addict people and keep them hungry for more.

Really? Games are doing that, movies do that (sequels, spin-offs, 24/7 exposure), books do that, magazines do that... pretty much every entertainment industry that can, wants to.

Edit: And right on the front page is another example in food: http://www.nytimes.com/2013/02/24/magazine/the-extraordinary...

Candy-picked excerpt: "What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive."