What about it sounds semi-technical? I've helped two people (a doctor and a restaurant chef) who I was the first person they've ever talked to who knew programming and I helped push them through these steps and they got pretty far. But they were people who were in the top 0.1% of something else and were thus, willing and able to be helped.
But that's the thing. You have to understand your business in order to lead it. It's like some people want to be CEO of a car company even though they don't have a driver's license.