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>It's probably because the shareholders only care about ads and making more money. Not necessarily. Firstly, the only reason people purchase a stock is for that stock to be worth more in the future, they're taking a risk and making an investment. Nothing at all wrong with that.
Secondly, I'm a Google shareholder, one who hopes the stock will be worth more in the future than I payed for, the advertising business is very important, the advertising business is essentially funding all their other ventures, which have the potential to replace the ad business and continue the cycle. |
It depends on what you're interested in. Warren Buffett buys shares in companies he never plans to sell, like Wrigley's, Heinz, Dairy Queen, See's Candies and Coca-Cola, because he's more interested in the annual return on investment than in increasing the capital itself. To Buffett, owning shares in a company means owning a share of the company in every sense of the word. He's often quoted saying "you should only buy shares in companies you're happy to own for 10 years should the stock market close tomorrow".