[chris100]

Mint's founder on virality (paraphrased): his product had essentially no virality (no one shares their bank stories with their friends) so he focused instead on good old PR: making sure he'd be in the news as much as he could.

So much for virality :-)

[wavesplash]

I think Josh's point was not that you needed virality. Virality is just one way to get distribution (albeit a very efficient way). Josh's point was that distribution (aka Customer Acquisition) is hard and you can't just 'bolt virality on' as an afterthought.

[nex3]

Interestingly, just a couple days ago I was talking about Mint to my friends...