[bemmu]

Sounds good. I wonder what would be a natural flow for that?

Right now the landing page starts by choosing between "subscribe" / "send gift". Not sure I want to complicate it too much by adding a third choice of "don't want to order, but only subscribe to the newsletter, enter your email here".

I don't really want to add one of those annoying newsletter popups if possible.

[underyx]

How about simply this? http://i.imgur.com/MBd4e6E.png

[bemmu]

Thanks, that's great, added it!

[underyx]

Glad to help — and thank you for all the candy! Last month's 'Frozen Strawberry Milk Snack' was amazing :D