[tjradcliffe]

Trello is a meaningless name. It evokes nothing. It sounds like a portmanteau of "trellis" and "mellow". Even though I've read about the product, or service, or whatever it is, I have no idea what it does because the name has all the sticking power of wet teflon (another meaningless name that was successfully marketed, demonstrating how little names matter).

[mercer]

It's not entirely meaningless, though. It brings to mind 'friendly' and 'fuzzy', and 'dynamic' in a way that 'Xerox' does not. The way a word sounds definitely carries some level of 'meaning'.

Whether this was intentional, or whether it plays a big role in Trello's success is a different story.