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by TeMPOraL
4034 days ago
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The brain does not read linearly from left to right, letter by letter. Unless you're 3 years old, you see a word and parse - or rather, pattern-match - it as a whole. And the matches depend heavily on whatever is in your head (that's how context and anchoring work). I too, initially, read it as "startup pranking", even though there's only one "p" in the domain name. |
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