[dewitt]

Google has a one-click opt-out as well:

http://www.google.com/settings/ads

I remain opted in, fwiw.

[k-mcgrady]

I know about that but that's simply an opt-out of interest based ads - they're likely still collecting your data in case you enable the ads again.

[dewitt]

You might be also interested in https://myaccount.google.com, which offers full visibility and fine-grained control into everything in one place.

I wasn't personally involved in building it, but in my opinion it's really impressive. I wish other companies would do the same.

[k-mcgrady]

Yeh I really like Google's account section. They also do a nice monthly email report of your account activity.