[rabidonrails]

If you can sell it to a couple of people, then you should be able to sell it to more. I would take a two pronged approach going forward.

First, focus on explaining the value add of your CRM on your site. The video on the site doesn't really talk about what you do but that people should be using you because you don't offer lots of bells and whistles.

It seems like there are three big value adds: simple scheduling rapid invoice *smart pricing

But, these aren't listed on your landing page. They are listed on your Tour page, but only once you click past the Responsive Design tab (how many pet sitters know or even care about responsive design?). Make it absolutely clear what you offer. (I like your "Get Organized and Efficient" line, as that is really what you're helping the sitter do.)

Second, have your brother-in-law get out and sell. I'm not sure where pet sitters congregate, but maybe just standing in front of a pet store asking people about their pet sitters might net you a couple of leads. If it does, figure out what it takes to close those sales. Then, use those people as testimonials, run a case study and sell off of those numbers.

You might also have some of the pet sitting tutorial-type people on youtube review your software.

Just some thoughts.