[higherpurpose]

To see just how little Intel cares that AMD exists in the PC chip market these days, just look at how they price their Atom-based chips. Some of them go up to $160 [1] - for what is effectively only a $30 ARM chip competitor.

Intel can afford to do this because as far as it knows the "AMD competition" doesn't exist at that level. If it did, Intel wouldn't dare to price a $30 chip five times higher or replace "Core"-based Celerons and Pentiums with Atom-based ones to trick 99% of its customers into thinking it's actually an upgrade.

[1] http://www.anandtech.com/show/9125/intel-braswell-details-qu...