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by bb01100100
4032 days ago
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Fire your brother in law - your business has failed to grow and that failure rests with the person responsible for driving growth through marketing. Also, consider marketing your product at > $10/month. If a previous (inferior?) product was $99/month, then match that price and market the features your product has, otherwise you marginalise what you've created.
Being cheaper is a play that works at scale, but shouldn't necessarily be the reason people choose you. Does your sister think your offering is awesome, or could you do something to delight her and market this feature/capability as widely as possible? I could have sworn that you posted a while back here on HN, talking about your start-up.. there can't be that many people who start pet-sitting CRMs... do let us know how you go :) |
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http://blog.nitrous.io/2013/10/15/built-on-nitrous-io-pet-si...