[jkcl]

How would it be run as a sustainable business then? Sorry, but I really fail to understand how we can expect quality for free. Free means that it's either run as a hobby (you shouldn't make it part of your workflow as it might disappear one day) or run on ads (lower quality by implication).

Why not support your favourite apps by paying a little so the good folk can continue working on it!

[grmarcil]

Or option 3, be a goliath sized company (eg Microsoft) and run the app as a loss leader to consolidate/establish a position as a market leader in mobile.

[tormeh]

That's actually the worst option for the consumer long-term.

[derefr]

The same way OneNote is free: as a loss-leader that hooks you into the Office ecosystem.