[mahmud]

You are not their target market. They cater to students and working people who eat it everyday, for subsistence. $10-12 for a small sandwich is too expensive, and even those of us who can afford it would rather save our money and, or pack our own homemade sandwiches and salads for <$5.

[Hominem]

You are right of course. I'm no longer the target market. I Spend most of my time in the bubble of Manhattan or the rapidly gentrifying parts of Brooklyn, where subways seem to be disappearing, replaced with cute little brunch places.