[eveningcoffee]

What if your secretary then goes and sells the interesting pieces of information to your competitors? What if your secretary shares your mail and emails with the government without your knowing? What if your secretary receives rewards from companies and other individuals to make subtle suggestions to you? What if your secretary has compiled a secret dossier about all your habits and little quirks and is ready to sell it to the highest bidder?

How does this sound?

[VikingCoder]

> What if your secretary then goes and sells the interesting pieces of information to your competitors?

I'm unaware of an analogous situation.

> What if your secretary shares your mail and emails with the government without your knowing?

The government spied on Google, much to their harm. They're the victim. Here's a typical Googler reaction:

https://plus.google.com/+KentonVarda/posts/DFQQH9sFQMJ

> What if your secretary receives rewards from companies and other individuals to make subtle suggestions to you?

In lieu of pay? If they're good suggestions, sounds good.

> What if your secretary has compiled a secret dossier about all your habits and little quirks and is ready to sell it to the highest bidder?

Without actually identifying me? Wow, sounds like she knows my preferences well, and is valuable in helping connect me with products I might want.

> How does this sound?

Like the cheapest, fastest, most effective secretary ever. Sign me up.

You act like I don't understand what Google does.

I understand you're uncomfortable with having an automatic secretary. Please don't insult my intelligence by pretending I don't understand the trade-offs I'm consciously making.

[eveningcoffee]

> I understand you're uncomfortable with having an automatic secretary.

It is a quite bold assumption and as such a wrong one. I am uncomfortable with a tool (any tool) over what I do not have control and whose main objective is to benefit somebody else at my expense (1). I am (well, would be) perfectly fine with a personal automatic secretary.

> Please don't insult my intelligence by pretending I don't understand the trade-offs I'm consciously making.

I do not think I was insulting you. But you are free to feel insulted.

I was just trying to extend the discussion that was driven in my option into too innocent looking direction and as such my reply was left mostly for a third random reader and not directly for you.

We could probably continue this discussion but I think that an intelligent and critically thinking readers can find counter arguments on their own.

But about conscious trade-off making, I find that you are assuming too much trust in a organism without ethics but with much power. I think that you are also assuming a status quo - that it would stay most profitable to continue to use information about you as it is (to your knowledge) used at the moment.

(1) as a small remark - I see that we are moving from an age of tools that were built to benefit the owner into age where the tools are built to exploit the owner and this raises the question of trust - not only that can I trust my computer or mobile phone but can I trust my thermostat or my fridge? How is the collected data about me used and will it actually benefit me or it would be actually in most of the time used against me (in the longer run).

[VikingCoder]

> I am uncomfortable with a tool (any tool) over what I do not have control and whose main objective is to benefit somebody else at my expense

Mortgage. Insurance. Credit Card.

You've rejected all of these things, or are you just picking on Google?

> assuming too much trust in a organism without ethics but with much power.

Organizations are made up of individuals. Like this:

https://plus.google.com/+KentonVarda/posts/DFQQH9sFQMJ

> I think that you are also assuming a status quo - that it would stay most profitable to continue to use information about you as it is (to your knowledge) used at the moment.

Yes, I think people are already very hard on Google, and that if they pushed the "creepy" factor too far, it would be massively harmful to them. I've seen people BLAME Google for being spied on by the NSA, for example.

[eveningcoffee]

I am sorry but I do not have much time to continue this discussion but you can investigate a different experience of the targeted adds http://www.thenation.com/article/208441/how-companies-turn-y...