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Thanks for the detailed feedback joeld42. Much appreciated. Of course we do feel our Framework is compelling but it's just about getting that across to other devs in a clear manner in our marketing. We've found that whenever we've started a new project and we've needed a particular a set of components, it's been a pain trying to find the correct one to use, ones that have been kept upto date and then also ensuring they all work seamlessly together. Developers will of course have their own coding styles etc and trying to make each one work nicely in our projects is never easy. That's why we've tried to make everything in our framework absolutely consistent. Everything has the same coding style, is fully themable etc

It's a good point on cocoapods. It's something we'll definitely look in to thanks. We'd created the template as a way for newbie devs to have less hassle when trying to get a project started with our framework. I think another point we need to try and get across better on our site is how existing apps can use our framework.

On licensing, yep it'll just be a downloadable file that developers will need to just drop into their project somewhere. That will allow them to build the app to a device rather than just the simulator.