[dennish00a]

Sure, if you are looking for a beverage, then buy cheap wine, have a soda, or drink some water. All are tasty and thirst quenching!

If you are fascinated by wine as art, though, you are going to be looking for something /interesting/-- unique and handcrafted. And those qualities always cost money, because you are paying for somebody's effort and talent. If you love good cooking, for example, you don't eat instant ramen every night. You go out to have fun and see what the most inventive chefs are doing.

Bare Bottle is a startup trying to bring this creative aspect to the fore, by pairing great winemakers and designers (http://barebottle.com). Both artists involved are "great" because they are creative originals who make something unique, not merely because they produce something acceptable to wash down your ramen.

Disclosure: I am a co-founder of Bare Bottle.