Google's strength lies in (and always has been in) the tail and ambiguous queries. Everyone can get the query "facebook" right; try the query "how to disassemble tile" on Google[1] and Yahoo[2] or Bing[3]. Google knows the difference between "tile" (the gadget) and "tiles".
Interesting example. The results for ddg improve dramatically if you add "tracker" ("tile tracker"). I'm not sure I'd consider Google's default results better -- but then I don't own a "Tile". I do get that inferring that the connection "disasemble tile" implies something other than ceramic tiles (as opposed to "repair tile" -- here ddg and google are very similar for "repair tile" and "repair tile tracker" -- although none seem to give a result for software/a device to track progress of repairing ceramic tiles...).