[notdanariely]

In case you aren't just being argumentative, using bandwidth as the metric of choice when discussing lightbox-style page elements is sub-optimal. Or when discussing business models of websites that use those page elements.

A better metric is some sort of pageviews / site visitors / uniques / etc.

[JoeAltmaier]

Come on. Netflix is the single largest consumer of the Internet. Any metric you want to name. Consumer interactions being the most important. They beat other video-on-demand services by a large margin. And most of those others have popups (or forced ads injected into the content). And Netflix beats them all. You understand the argument.

[notdanariely]

You have honestly lost me. Not only am I unsure of any argument you set forth except "Netflix is the biggest consumer of the internet", but I can name many metrics by which they aren't top 10. Namely, pageviews, unique visitors, alexa rank, or just about any other metric that doesn't measure bandwidth.

Are you only discussing VOD sites? That's the only way I can make any sense of your arguments. (Also, what do you mean by netflix being a "consumer of the internet"?)

[http://www.alexa.com/siteinfo/netflix.com]