[xngzng]

Appears to be still cooking in the lab. Similar to Ara and also Glass. Sounds like a research project that needs not answer the business question of how to make money. IBM, Microsoft, Apple likes to keep theirs secretive. Google likes to showcase.

[sangnoir]

Microsoft Research[1] is hardly secretive for things that are cooking in the lab[2]

1. http://research.microsoft.com/

2. http://research.microsoft.com/en-us/news/headlines/hyperlaps...

[wldcordeiro]

I prefer their method, it's nice to see what their R&D looks like.

[curun1r]

While I think there's a lot of possible ways that this can make money in the future, there are some that are just so obvious that it doesn't really compare to other research projects that are more of a departure. The ability to control our digital devices using input devices built into clothing and furniture is just obviously compelling.

Also, this isn't exactly new...Burton did something similar over a decade ago: (http://content.time.com/time/specials/packages/article/0,288...)

[coherentpony]

Advertising. Wearing a specific brand of clothing will impact what your Google search results contain.

Edit: To the downvoters: Why? Am I wrong? Are you Google employees?

[cromwellian]

I am an employee, but I down voted it because it's dumb.

[Dirlewanger]

Yup, that's a fucking scary-but-very-likely thought.