[will_brown]

Exactly...this is what PG refers to in his essay "The Submarine".[1] That said, apparently this is what startups should be doing, paid for ads posing as articles behind some bigger theme.

In this case a giant ad for Pipeline, highlighting two companies that pay Pipeline for shared work space, all hidden behind a fluff piece about Miami's booming startup scene.

I personally know of one other startup in Miami in the shared office space...space. They are well funded and had good media coverage like this when they started. However, to be honest there are hundreds of landlords who rent shared office space in Miami, they just do not identify themselves as startups in the tech scene. It is sad really because there is a much greater marketing effort to really sell people on hopes and dreams, compared to your typical landlord renting shared office space.

It is also unfortunate because Miami does have legitimate startups who should really be the ambassadors of the Miami startup scene. Just one example, CareCloud which is disrupting health-care IT and Software, has raised nearly a $100M...and even has some founders/management whose last names end in vowels.

[1] http://www.paulgraham.com/submarine.html

[brianbreslin]

@will_brown, i agree we need more local ambassadors who should be proudly proclaiming they are here (helps for recruiting). shoot me an email brian @ refreshmiami.com if you ever want to discuss miami tech scene.