So I am gonna take a wild guess that this was paid for by the folks at pipeline (disclaimer, I'm friends with them, but didn't ask them). The author seems to have never left this one co-working space.
Exactly...this is what PG refers to in his essay "The Submarine".[1] That said, apparently this is what startups should be doing, paid for ads posing as articles behind some bigger theme.
In this case a giant ad for Pipeline, highlighting two companies that pay Pipeline for shared work space, all hidden behind a fluff piece about Miami's booming startup scene.
I personally know of one other startup in Miami in the shared office space...space. They are well funded and had good media coverage like this when they started. However, to be honest there are hundreds of landlords who rent shared office space in Miami, they just do not identify themselves as startups in the tech scene. It is sad really because there is a much greater marketing effort to really sell people on hopes and dreams, compared to your typical landlord renting shared office space.
It is also unfortunate because Miami does have legitimate startups who should really be the ambassadors of the Miami startup scene. Just one example, CareCloud which is disrupting health-care IT and Software, has raised nearly a $100M...and even has some founders/management whose last names end in vowels.
@will_brown, i agree we need more local ambassadors who should be proudly proclaiming they are here (helps for recruiting). shoot me an email brian @ refreshmiami.com if you ever want to discuss miami tech scene.
I call bullshit. There are a hell of a lot more than 200 software engineers in Miami. Plus, that site is only counting the number of positions within the 35 square miles of Miami proper, which is a terrible way to judge these things.
"....Hispanic market" ....
"....Advertising ...Branding.."
"....Call center..."
".... Latin American market"
"...The tenants look more like models"
Seems to be the same Miami I remember. Latin American Peacock/Party central centered on appearances and flaunting with businesses and startups catering to that... Oh and don't even think about applying if you don't speak-a-spanish. A scene that will no doubt heat up but will remain within the confines of the Latin market that none there seem to want to go beyond.
There's no doubt about that. Namely because people are chasing dumb money which is flooding various markets around the world due to the respective central banks. No one has a vision anymore and consumers have been so twisted in and around themselves and social media its not likely they'd recognize it anyway. So, a correction occurs, and people re-center on what's of value after .. When that happens is anyone's guess. The central banks surely dont intend to stop anytime soon w/ the cheap credit and outright dumping of trillions into equity markets. So, for now we get ventures of excess in one's self a la : branding/advertising/social media/tinderfication etc.