[qubex]

Another great entry to the gallery of over-hyped, poorly thought-out clickbait.

What this is, as far as I can understand, is a creepy, invasive ‘service’ that for the benefit of alleviating the users of the need to select whatever text they are interested in finding out more about and pasting it into a search-box will cost them an eternal window into their behaviour in the context of whichever app they are using.

Also, it seems to me that this is the ultimate defeat for Google, not a stunning advance: retreating to the God Of The Gaps.

I might be wrong (I usually am), but “oh wow” was not the first thing I thought when I heard of this, it was more along the lines of “oh yuck”. For how much longer will Android/Google users realise that they are the product and that all these actions are simply aimed at mining them more deeply?