[meesterdude]

I struggle to think of something where I would buy it from the search result alone. Even if it is the thing I want, I'm going to price shop or at least click through for details. Then again, I am not the internet, so maybe some people will be really happy with this. I doubt I'll ever use it.

[jws]

You might believe that if the worlds largest, most sophisticated searcher of the Internet has scoured all vendors and displayed the exact item you want, and they have a buy button on the best price, that it is the best price.

You'd probably be wrong, but most people are wrong about something every day. There will be clicks. Revenue will be steered.

[meesterdude]

> but most people are wrong about something every day

Speak for yourself! I am always right. :)

> There will be clicks. Revenue will be steered

All that really matters. As long as it doesn't negatively impact search, i expect i'll be able to ignore it and others will be able to use it and life will be swell.