I was emphasizing the different "cognitive activity" of each instead of job titles. As for workers' positions/roles, that's more fluid.
For example, in the small company[1], the "bookkeeper" is also doing the "accounting tasks".
In this other larger company[2], the "bookkeeper" is more of a data-entry person and reports to the CPA.
[1] http://jobview.monster.com/Bookkeeper-Job-Palm-Bay-FL-US-151...
[2] http://jobview.monster.com/Bookkeeper-Logistics-Firm-Job-New...