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by BigDamnDeal
6047 days ago
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Yeah, this seems especially excellent for getting initial awareness of a product – in this case, that specific IKEA location, as represented by its manager. It also seems like a good way to build a mailing list, as the Obama campaign did when they got everyone's phone numbers so they could text them the name of the VP pick. That was some brilliant use of social media for old-fashioned mailing-list-building disguised as a gimmick. |
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