vapid article but more than that the UI for actually getting through the story is awful. the recommended articles box above the much smaller 'Continue' button, is particularly egregious.
I just googled 'Improbable London'. On their website not much substantive , just a standard 'hello world' post: http://improbable.io/blog/
I'm personally interested in such an approach for an academic tasks ( complex electrical simulations), but I have no idea where to find some substantive discussion of what they're doing here.
Here is the website of the game itself: http://www.bossastudios.com/games/worlds-adrift/