| Great comment! The data shows a quickly growing social network and ad business (despite a lot of the naysaying in these comments). From my personal observations, younger folks are spending a lot more time on Instagram and Snapchat, and a lot less time on FB and Twitter. And on Instagram, a lot of Snapchat content gets re-posted with their username in the comments. Also, the amount of content I see created by people on Snapchat is way larger than what you see anywhere else. The expectation of curation is much lower so engagement is higher. A few things about the product that I really like that illustrate Snapchat's transformation into a revenue generating business: - The new "Live" stories from different places around the world are amazing and one of the most intimate forms of cultural exchange outside of physically visiting a place that I've experienced. Advertising has started in these streams already. - The attempt with Discover to replace conventional TV programming with a mobile-first format is bold and has the potential to grow as younger folks find themselves consuming more media on their phones and as Snapchat builds out better relationships with content creators in the LA area. - Snapcash is a smart first attempt at getting people's payment information so that peer-to-peer but eventually brand driven commerce can happen on the platform. |
http://www.google.com/trends/explore#q=facebook
Snapchat and Instagram was born on mobile whereas Facebook have been scrambling to adjust their offering to a different form factor than it was created for. With all of the technical debt Facebook seems to be saddled with no wonder they're not doing so good.