[swombat]

Presentation is an important component in blogging as in other forms of presentation.

The arrangement of whitespace in the original post made it harder to read. The intro line in the second version is far better than the nondescript blurb in the overcomingbias version. The picture is more appealing, and underlines the tagline. All of these things conspire to ensure that instead of 1 out of 10 people actually reading the post, perhaps 1 in 3 read it.

The lesson: if you're going to publish great blog posts, make sure they're published in a great format that also drags the reader in.